


What is Cresta?
Cresta is a real-time AI platform for contact centers that unifies human agents and virtual assistants. It provides behavioral guidance during conversations, delivers instant knowledge answers, and generates automatic call summaries to help sales teams, customer care specialists, and retention agents improve their performance metrics and drive revenue.
What sets Cresta apart?
Cresta distinguishes itself with customized AI models that learn your company's unique vernacular and context, making it the ideal solution for contact centers seeking pinpoint accuracy in their customer interactions. This personalization approach is helpful for organizations that need to maintain consistent quality across their entire team without forcing a full migration to cloud systems. Cresta bridges the performance gap between top and bottom performers through measurable coaching that impacts specific business outcomes like conversion rates and customer satisfaction.
Cresta Use Cases
- Real-time agent coaching
- Contact center analytics
- Customer conversation automation
- Sales performance optimization
Who uses Cresta?
Features and Benefits
- Enhances agent performance with live coaching that delivers behavioral guidance and workflow automation during customer conversations.
Real-Time Agent Guidance
- Analyzes customer interactions to discover winning behaviors, track performance metrics, and provide actionable insights that improve business outcomes.
Conversation Intelligence
- Delivers cost-effective customer service through AI agents that can handle complex conversations with built-in compliance protocols.
AI Agent Automation
- Instantly surfaces relevant information to agents, reducing time spent searching for answers and ensuring accurate responses to customer inquiries.
Knowledge Assist
- Trains on your specific conversation data to understand unique business context, improving transcription accuracy and performance from day one.
Custom AI Models
Cresta Pros and Cons
Real-time transcription enables easy review and reference of conversations
Comprehensive coaching tools help managers efficiently train and monitor teams
Quick access to conversation history improves customer service quality
Saves significant time on call reviews and documentation
Responsive customer support team quickly implements requested changes
Transcription accuracy is inconsistent, especially with accented speech
System experiences occasional technical glitches and connectivity issues
Phone numbers and key information are sometimes hidden unnecessarily
Suggested responses are not always relevant to the conversation
New updates can be buggy and require system restarts