The Best AI Sales Tools (in 2025)

Sales teams spend countless hours on repetitive tasks like researching prospects, writing personalized outreach, and logging activities in CRM. These manual processes eat up valuable time that could be spent having meaningful conversations and closing deals.

After testing dozens of tools over the past month, we've selected the most impactful AI sales platforms ready to transform how teams prospect, engage, and win in 2025.

What makes the best AI Sales Tools?

Here's what we evaluated to determine the best AI sales tools:

• Automation: Tools must significantly reduce manual data entry and repetitive tasks. The most effective platforms automate key workflows like CRM updates, email personalization, and activity logging.
• Integration: Leading tools seamlessly connect with your existing tech stack, from CRM to email clients. The ability to fit into current workflows without disrupting them is critical for driving adoption.
• Customization: Top platforms allow teams to adapt the AI to their unique sales process and messaging. Control over automation rules and personalization helps maintain brand voice while scaling outreach.
• Adoption: The best tools feature intuitive interfaces and clear training resources that help teams get value quickly. Strong onboarding support and accessible functionality ensure high usage across sales organizations.

Best AI Sales Tool for Automating Enterprise Sales Data

People.ai

People.ai automates sales activity data capture and analysis to provide rich insights for revenue intelligence. Large enterprises like Verizon, Red Hat, and Palo Alto Networks leverage this platform to boost sales effectiveness by aggregating signals from emails, meetings, and CRM updates, offering sales leaders a complete view of engagement and pipeline health. Since its founding in 2016, the platform has continuously innovated, earning spots on Gartner’s Market Guide and the Forbes AI 50 list, and maintains a reputation for active support and consistent product updates, such as recent enhancements developed with Microsoft.

Pros:

• Reduced Admin Work: Significantly cuts down the administrative load on sales teams by automatically logging activities like emails, calls, and meetings, freeing up valuable selling time previously spent on manual data entry.
• Actionable Insights: Delivers clear, easy-to-digest reports that transform raw activity data into crucial sales KPIs and coaching dashboards for managers.
• Complete Visibility: Provides sales leaders a comprehensive, 360-degree view of team engagement across all accounts, enabling proactive coaching and data-driven one-on-one meetings.

Cons:

• Adoption Hurdles: Getting sales reps to consistently use another tool alongside their CRM can be a challenge, impacting the platform's overall value if adoption lags.
• Data Capture Gaps: It may not automatically capture all interactions, particularly unscheduled calls or in-person meetings, potentially leaving gaps in the activity data.
• Enterprise Focus: With custom pricing and implementation geared towards larger organizations, it might be too complex or expensive for small to mid-sized businesses.

Best Use Cases:

• Enterprise Sales Operations: Streamlining data capture and analysis for mid-market and enterprise B2B sales teams managing complex cycles and large account structures.
• Data-Driven Sales Coaching: Empowering Sales VPs and Revenue Operations leaders with insights for accurate forecasting and coaching based on real activity data.
• Automating CRM Updates: Reducing the significant time sales reps spend manually logging emails, meetings, and calls, thereby increasing productive selling time.

Best AI Sales Tool for Improving Email Replies

Lavender

Lavender is a popular AI email assistant that acts like a real-time sales email coach. It integrates as a browser extension into Gmail, Outlook, and sales engagement platforms to analyze your emails as you draft them and suggest improvements on the fly. Launched in 2020, this tool quickly gained a following among SDRs and sales teams for its ability to boost reply rates. It boasts a 4.9★ rating on G2 (as of 2025) with reviews praising how it helps personalize outreach faster. The team behind the tool is very active, continuously updating the product with new AI features and engaging the sales community with content and support.

Pros:

• Improved Email Outcomes: You'll find Lavender makes emails crisper and more engaging without losing your unique voice, consistently helping improve reply rates and book more meetings.
• Seamless Integration: The assistant lives directly in your inbox or sales platform as a sidebar, making it incredibly simple to use daily with virtually no learning curve.
• Real-Time Quality Check: Instant feedback on tone, length, complexity, and spam triggers acts as a built-in coach, helping you send better emails every time.
• Valuable Learning Resource: Beyond the tool, Lavender provides a wealth of community-driven tips and best practices, effectively teaching you better email strategies as you use it.

Cons:

• Formulaic Suggestions: If you're an experienced salesperson, you might find some suggestions a bit basic or templated, potentially lacking deep personalization beyond surface-level tweaks.
• Subscription Cost: With plans ranging from $29–49 per user/month for full features, the cost can feel steep if you only need minor email improvements.
• Occasional Glitches: While generally smooth, some technical hiccups like the plugin glitching in Gmail or the scoring overlay not updating have been reported.

Best Use Cases:

• Outbound Sales Professionals: SDRs, BDRs, and account executives heavily involved in cold email outreach can significantly improve their effectiveness and save time.
• Newer Reps & Non-Native Writers: Provides a confidence boost and acts as invaluable training wheels for crafting professional, high-performing sales emails.
• Teams Boosting Email Performance: Sales teams focusing specifically on improving email metrics like open and reply rates will find this tool a direct lever for pipeline generation.

Best AI Sales Tool for Generating Personalized Sequences

Regie AI

Regie.ai is an all-in-one content platform designed for sales prospecting, helping teams write personalized outreach at scale and automate multi-step sequences. Consider it an “AI SDR” assistant capable of generating targeted email campaigns, LinkedIn messages, and call scripts, even suggesting contacts. Launched in 2021 and connecting with your existing sales engagement or CRM system, this tool can send emails and tasks on your behalf. Regie stands out because it was built specifically for sales use cases, featuring persona-based messaging libraries and sequence analytics to optimize your prospecting efforts.

Pros:

• Increased Output: Amplify your team's prospecting efforts significantly, enabling the launch of more campaigns and reaching more prospects faster than manual methods allow.
• Creative Content: Generate catchy, engaging lines for emails and messages, incorporating tasteful humor or personalized touches that help cut through inbox noise, often exceeding the creativity of standard templates.
• Multi-Channel Consistency: Craft and manage outreach content across email, LinkedIn, and even call scripts from a single platform, ensuring a consistent brand voice and messaging strategy.

Cons:

• Deliverability Risks: Relying too heavily on automation without human oversight can potentially harm your email sender reputation if content isn't carefully reviewed or send volumes aren't managed.
• Content Quality Requires Oversight: While often creative, the AI-generated content occasionally misses the mark or sounds generic, requiring manual review and tweaking to ensure relevance and brand alignment.
• Potential Cost Barrier: The per-seat pricing, while not public, is perceived as potentially high, which might make it less accessible for smaller teams or startups with tight budgets.

Best Use Cases:

• High-Volume SDR Teams: Ideal for B2B sales development representatives who need to manage large-scale outbound campaigns across multiple channels while maintaining personalization.
• Sales Ops & Enablement: Useful for central teams tasked with creating, managing, and distributing effective sequence content and playbooks for the entire sales organization.

Best AI Sales Tool for Personalizing Websites for ABM

Mutiny

Mutiny is a no-code AI platform for website personalization geared towards B2B companies practicing account-based marketing (ABM). It enables you to tailor your website's messaging, headlines, CTAs, and even images for different target audiences, like showing a customized value proposition to visitors from specific industries or target accounts. The primary goal is to convert more of your web traffic into leads by giving each visitor a more relevant experience. The platform leverages AI to recommend which segments to create and what content to show them, making personalization scalable without a big data science team.

Pros:

• Conversion Impact: Significantly increases demo requests and signups from target accounts
• Easy Implementation: No-code platform makes it simple to launch personalized campaigns
• Strong Support: Proactive customer success managers help optimize your results
• Data-Driven: AI automatically tracks performance and suggests winning variations

Cons:

• Enterprise Pricing: Significant investment required, typically tens of thousands annually
• Resource Heavy: Requires ongoing content creation for different audience segments
• Regular Updates: Personalization rules need maintenance as website evolves

Best Use Cases:

• Account-Based Marketing: Creating tailored experiences for target accounts
• Growth Optimization: Testing different messaging per visitor segment
• Lead Generation: Improving conversion rates with personalized CTAs

Best AI Sales Tool for Analyzing Sales Conversations

Avoma

Avoma is an AI-powered meeting intelligence and conversation analytics tool tailored for sales and customer-facing teams. Avoma automatically records, transcribes, and analyzes sales calls and meetings, helping you focus on conversations instead of note-taking, and enabling managers to glean insights from those calls at scale. The platform functions as a virtual assistant in meetings (on Zoom, Google Meet, etc.), producing organized notes and action items afterward. It also provides a platform where all calls are searchable and shareable, making it easy to review key moments or coach reps. With over 1,200 reviews on G2 averaging 4.6★, this tool is a popular alternative to more expensive incumbents in the conversation intelligence space, often chosen for its rich features at a more accessible price point. The company actively develops the product, rolling out updates frequently based on feedback, and provides responsive support.

Pros:

• Productivity & Focus: Frees you from extensive note-taking during calls, allowing for more presence and engagement, with reliable AI summaries and transcripts available afterward.
• Cost-Effective Intelligence: Delivers robust conversation recording, transcription, and analytics features comparable to top-tier tools but at a significantly more accessible price point, offering strong value.
• Easy Implementation: Migrating from other tools or starting fresh is straightforward, with reports of smooth transitions and maintained data integrity.

Cons:

• Lighter AI Insights: While strong on core analytics, it may not offer the extremely deep AI-driven deal forecasting or sentiment analysis found in premium enterprise platforms.
• AI Summary Accuracy: The automated summaries are helpful but occasionally miss nuances or technical details, requiring a quick review against the transcript for critical information.

Best Use Cases

• Scaling Sales Coaching: Equipping sales managers with a searchable library of call recordings and AI-driven insights to onboard new reps faster and provide targeted coaching.
• Improving Meeting Productivity: Allowing sales and customer success teams to offload note-taking and rely on accurate transcripts and AI summaries for follow-ups and CRM updates.
• Cost-Conscious Teams: Providing comprehensive meeting intelligence features for teams that need robust functionality without the enterprise-level price tag of competitors.

Best AI Sales Tool for Automating Lead Engagement

Exceed.ai

Exceed.ai is an AI sales assistant focused on automating lead follow-ups, qualification, and meeting scheduling through two-way conversations, primarily via email and chat. Think of it as a virtual SDR: it reaches out, responds appropriately to replies using natural language, nurtures leads, and books meetings when they're ready. Acquired by Genesys in late 2021, this platform has seen steady use by companies aiming to ensure every inbound lead gets followed up promptly and persistently, addressing the challenge of leads falling through the cracks due to limited human bandwidth. It’s noted for its ability to tangibly boost meetings set and its attentive support team. This tool brings clear ROI by handling repetitive top-of-funnel communications.

Pros:

• Increased Meetings: Significantly boosts the number of meetings set with qualified leads by ensuring no opportunity slips through the cracks, handling lead engagement automatically.
• Persistent Engagement: The AI assistant works 24/7, never forgets to follow up, and politely nurtures leads over time, often achieving persistence levels human reps struggle to maintain.
• Rep Productivity: Frees your sales team from the repetitive task of chasing cold or unresponsive leads, allowing them to focus their energy on high-value conversations with prospects the AI has already warmed up.
• Helpful Onboarding & Support: Implementation is typically guided by an attentive support team that helps configure conversation flows and ensures the system is working effectively for your specific needs.

Cons:

• AI Limitations: Prospects may sometimes detect they are interacting with an AI, which could affect perception, and the system can struggle with highly complex or unusual inquiries, requiring human intervention.
• Configuration Effort: Setting up Exceed.ai effectively requires clearly defined sales processes and messaging, involving upfront work to create templates and flows, plus ongoing monitoring and adjustments.
• Potential Persistence Issues: While designed to be polite, the automated, persistent follow-up might occasionally be perceived negatively by prospects who prefer only human interaction or less frequent contact.

Best Use Cases:

• High-Volume Lead Management: Effectively managing and following up on a large volume of inbound leads from marketing campaigns, website forms, or events, ensuring none are neglected.
• Reactivating Cold Leads: Systematically reaching out to and re-engaging dormant or unresponsive leads within your CRM to uncover new opportunities from past contacts.
• Scaling Outreach Efficiently: Augmenting sales development teams by automating routine follow-up and qualification, allowing you to scale outreach efforts without proportionally increasing headcount.

Best AI Sales Tool for Scaling Personalized Outreach

Clay

Clay is a unique prospecting and outreach automation platform that combines a massive array of data enrichment APIs with AI capabilities and a spreadsheet-like interface. It allows sales and growth teams to build highly personalized lead lists and outreach sequences by pulling from dozens of data sources and then using AI to craft tailored messages. Think of it as a power tool for sales ops and growth hackers – a central hub for finding leads, enriching data, and automating outreach without writing code. The platform uses a familiar spreadsheet format where each row is a lead, and columns perform various enrichment tasks or run AI prompts, enabling complex logic flows visually. It has gained significant popularity for its flexibility and ability to consolidate multiple tools and research steps into one efficient workflow.

Pros:

• Vast Efficiency Gains: Dramatically cuts down the time spent on manual prospect research and copywriting, effectively replacing tasks that might otherwise require dedicated researchers.
• Unmatched Flexibility: Integrates over 50 data sources and allows custom APIs, enabling you to build highly specific lead lists and workflows tailored exactly to your needs within its spreadsheet-like environment.
• Hyper-Personalization at Scale: Leverages enriched data and its integrated AI agent, Claygent, to generate deeply personalized first lines or entire messages for hundreds or thousands of leads automatically.

Cons:

• Steep Learning Curve: Requires a degree of comfort with data manipulation, APIs, spreadsheet formulas, and workflow logic; it may initially overwhelm less technical users.
• API Reliance and Cost: Performance depends on third-party APIs, which can occasionally have limits or fail. Heavy usage of multiple data enrichment sources can also increase costs due to the usage-based credit system.
• Requires Technical Oversight: Setting up and maintaining effective workflows often requires ongoing tinkering and troubleshooting, making it less of a set-and-forget tool compared to simpler solutions.

Best Use Cases:

• Growth & Ops Teams: Ideal for growth engineers or sales/revenue operations specialists tasked with building scalable, automated prospecting pipelines and pushing the boundaries of personalization.
• Tech-Savvy SDRs: Empowers individual reps or small teams comfortable with data tools to achieve the research output and personalization level of much larger teams.
• Advanced Prospecting Tactics: Perfect for executing creative strategies like account-based marketing list building, trigger-based outreach (e.g., responding to funding news or job changes), or highly specific vertical targeting.

Best AI Sales Tool for Coaching Agents Live

Cresta

Cresta is an AI platform providing real-time coaching and assistance specifically designed for sales and support teams within contact centers. Originating from the Stanford AI lab, its core mission is to elevate agent performance by learning successful techniques from top performers and disseminating those insights instantly across the team. This tool listens to live customer calls or chats, suggesting effective actions or responses to agents in the moment, essentially acting as an AI guide during interactions. It also offers managers live visibility into ongoing conversations and detailed post-call analytics to refine coaching strategies, having been adopted by enterprise clients like Intuit, Cox Communications, and Dropbox seeking to optimize their customer-facing operations through features like AI-generated talk tracks and real-time objection handling tips.

Pros:

• Real-Time Impact: Unlike traditional training or post-call reviews, guidance is provided during the interaction, potentially turning challenging calls into successful outcomes immediately.
• Consistency Boost: Helps ensure every agent adheres to proven playbooks, hits key selling points, and maintains compliance standards, reducing performance variance across the team.
• Faster Agent Ramp-Up: New hires can perform effectively much quicker, benefiting from live prompts and suggestions that mirror the actions of seasoned professionals, significantly reducing training time.

Cons:

• Enterprise Focus & Cost: This solution is primarily built and priced for large contact center environments, requiring a significant investment that might be prohibitive for smaller teams.
• Agent Adoption Curve: There can be initial resistance or wariness from agents needing time to trust and effectively utilize the AI suggestions without feeling micromanaged.
• Tuning Required: The real-time prompts need careful configuration and ongoing adjustments to ensure they are relevant and helpful, rather than distracting or overwhelming for agents.

Best Use Cases:

• High-Volume Contact Centers: Extremely effective for large teams (50+ agents) in inside sales, telesales, or customer support roles where consistent performance is critical.
• Rapid Agent Onboarding: Ideal for organizations with high turnover or those needing to quickly scale teams, as it accelerates new agent proficiency significantly.
• Driving Sales Consistency: Valuable for ensuring specific sales processes, upsell opportunities, and compliance requirements are consistently addressed in every customer interaction.

Conclusion

Modern AI sales tools are transforming how teams operate by automating tedious tasks and surfacing actionable insights. From personalizing outreach to analyzing conversations, these platforms help reps spend more time engaging with prospects and less on manual work. The result is more productive teams equipped with data-driven guidance to close more deals effectively.