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What is Lavender?
Lavender is an AI-powered email coach designed for sales professionals who want to increase their reply rates. It scores emails based on data-driven factors, suggests personalization ideas from prospect research, and provides managers with performance analytics to track team progress. This tool helps SDRs and AEs write more compelling emails that connect with recipients and generate additional sales pipeline.
What sets Lavender apart?
Lavender sets itself apart with real-time email coaching that guides sales professionals through the entire writing process, not just after completion. This immediate feedback approach proves particularly valuable for busy sales teams who need to craft compelling messages without spending hours on each email. Lavender's platform-agnostic design allows reps to receive consistent coaching whether they're using Gmail, Outlook, or CRM-based email systems.
Lavender Use Cases
- Email writing assistance
- Sales email optimization
- Email personalization suggestions
- Email performance analytics
Who uses Lavender?
Features and Benefits
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Receive instant analysis of your emails with a numerical score that identifies factors affecting reply rates, helping optimize messages before sending. Email Scoring - Access prospect data directly in your inbox with AI-powered suggestions for personalizing emails based on recipient information and insights. Personalization Assistant
- Get real-time coaching and improvement suggestions based on email content analysis and best practices drawn from billions of data points. AI Email Recommendations
- Works seamlessly with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong, bringing email assistance to your existing workflow. Platform Integrations
- Track email performance metrics across your team with aggregated analytics that highlight what's working and identify coaching opportunities. Team Analytics
Lavender Pros and Cons
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Helps write more concise emails that get better response rates - Real-time coaching improves email writing skills over time
- Simple and intuitive interface makes it easy to get started
- Personalization features save time when customizing outreach
- Detailed analytics help track and improve email performance
Frequent crashes and buggy performance affect reliability - AI suggestions can be irrelevant or make emails sound unnatural
- Monthly pricing is expensive for individual sales reps
- Limited integrations with some common sales platforms
- Dashboard analytics take time to learn and understand
Pricing
Free Trial- Analyze 5 emails/month
- Personalize 5 emails/month
- All basic features
- Gmail + Outlook 365
- AI Email Writer
- AI Recommendations
- Mobile Optimization
- Integrations
- Unlimited emails
- Unlimited personalization
- Unlimited AI recommendations
- Mobile optimization
- AI Email Writer
- Support via chat
- Lavender anywhere
- Multi-inbox support
- Gmail + Outlook 365
- Integrations
- Everything in Starter
- Unlimited everything
- Integrations
- Priority support
- Dedicated CSM
- Includes integrations & Coaching Dashboard
- Aggregated Email Analytics
- Accelerated Dynamic Scoring
- Proactive Customer Success
- Human-Led Coaching Programs
- Content-Studio Access
Lavender Alternatives
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3.6 
3.4 
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