Clay — AI Prospecting Tool

4.9 (from 102 reviews)

Rated #20 in AI Prospecting Tools

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What is Clay?

Clay is an AI-powered data enrichment and outreach platform for RevOps and growth teams. It combines access to 75+ data providers with an AI research agent, allowing users to maximize contact information coverage, automate company research, and create personalized outreach messages at scale.

What sets Clay apart?

Clay sets itself apart by automating time-consuming tasks for RevOps and growth teams. Its AI research agent can analyze websites and PDFs, gathering detailed information on prospects without manual effort. This allows sales teams to focus on high-value activities like building relationships and closing deals, rather than spending hours on data collection and research.

Clay Use Cases

Data enrichment automation
AI-powered lead research
Personalized outreach campaigns
CRM data enhancement

Who uses Clay?

Business Development Representatives Demand Generation Leads Sales Development Representatives (SDRs) Market Researchers Content Strategists Marketing Managers Data Analysts Account Executives Growth Marketers Sales Operations Specialists Sales Analysts Marketing Analysts Digital Marketing Specialists Business Development Managers Sales Managers

Features and Benefits

Waterfall Data Enrichment
Access 75+ data providers to maximize coverage on contact information and other data points, paying only for valid matches.
AI Research Agent
Automate company research by having an AI agent visit websites, find information, and report back on specified criteria.
AI Message Writer
Draft personalized outreach messages using AI based on enriched lead data and research.
Lead List Building
Create targeted lead lists using multiple sources including CRMs, CSVs, Google Maps, and native company searches.
CRM Integration
Connect with major CRM platforms to keep records updated with enriched data through two-way synchronization.