


What is Powtoon?
Powtoon is a visual communication platform that enables users to create animated videos and presentations without design skills. It helps marketers craft engaging social media content, teachers develop dynamic classroom materials, and HR professionals build effective onboarding videos through its customizable templates, character animations, and stock media library. With Powtoon, users can manage, distribute, and track their visual content while collaborating with team members in a centralized workspace.
What sets Powtoon apart?
Powtoon sets itself apart with its multi-style animation platform that gives users the freedom to switch between whiteboard, cartoon, and realistic visual styles for different communication needs. This flexible approach makes creating professional-looking content practical for marketers crafting social media campaigns, teachers developing classroom materials, and HR teams building onboarding programs. The platform's wide-ranging integrations with tools like Microsoft Teams, Canvas LMS, and Canva allow teams to incorporate video creation directly into their existing workflows.
Powtoon Use Cases
- Animated explainer videos
- Employee training content
- Internal communications
- Social media videos
- Business presentations
Who uses Powtoon?
Features and Benefits
- Create professional-looking videos and animations without design or tech skills using pre-designed templates, animated characters, and visual elements.
Visual Content Creation
- Choose from various visual styles including animation, whiteboard, infographics, or stock footage to match different communication needs.
Multiple Visual Styles
- Connect with popular platforms like Microsoft Teams, Canvas LMS, PowerPoint, and social media sites to streamline content creation and sharing workflows.
Seamless Integration
- Centralize brand assets, collaborate on visual projects, and ensure consistent branding across all videos with privacy control and brand locking capabilities.
Brand Management
- Distribute finished videos directly to multiple platforms including YouTube, Facebook, LinkedIn, and HubSpot from within the Powtoon interface.
Content Distribution
Powtoon Pros and Cons
Creates professional-looking animated videos with minimal technical skills required
Extensive library of templates, characters and animations for quick creation
Excellent customer support with fast response times
Easy to create engaging educational and marketing content
Performance issues and lag when working with longer videos
Expensive pricing structure with very limited free version
Learning curve can be steep for new users
Limited customization options for advanced users
Pricing
Free TrialPowtoon branding included
Download as MP4
Limited HD video output
100 MB storage
Up to 3-minute video duration
Subscription tier intended for basic users
Includes 10 AI credits per month for features like text-to-speech and avatar lipsync
Approximately 2 GB storage
Some Powtoon branding remains
Subscription tier for advanced users
Includes 25 AI credits per month
Enhanced editing and export features
Higher video duration limits compared to free/Lite plans
Enterprise-grade features
Starts at $2,000 annually
Includes 350 AI credits per year
Enhanced collaboration and security features
Provides 100 credits for AI services
One-time purchase for $25
Provides 250 credits for AI services
One-time purchase for $55
Provides 500 credits for AI services
One-time purchase for $95