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Sprig — AI Research Tool

Review star icon 4.5 / 5 (from 81 reviews)
Ranking star icon Rated #25 in AI Research Tools
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What is Sprig?

Sprig is an AI-powered product experience platform that helps product managers and UX researchers gather real-time user insights. It offers in-product surveys, behavior analysis tools, and automated recommendations to guide product teams in creating more intuitive and satisfying experiences for their customers.

What sets Sprig apart?

Sprig sets itself apart with its AI Study Creator, which turns product questions into targeted user studies. Product teams can tap into cross-study analysis that combines data from multiple sources, giving a fuller picture of the user journey. The platform then goes a step further by suggesting specific changes to improve products, acting as an AI-powered product strategy partner.

Sprig Use Cases

  • Real-time user feedback
  • Product behavior analysis
  • Conversion optimization
  • UX research automation
  • AI-powered product insights

Who uses Sprig?

Content Strategists Entrepreneurs Data Analysts eCommerce Managers User Experience Designers Market Research Analysts Business Analysts Brand Managers Customer Success Managers Digital Marketing Specialists Product Managers User Researchers Product Designers Operations Managers

Features and Benefits

  • Feature icon AI-Powered Surveys
    Launch AI-generated surveys within your product to gather real-time user insights and automatically analyze results.
  • Feature icon Session Replays
    Capture targeted user behavior video clips and use AI to analyze and group them into actionable product themes.
  • Feature icon Heatmaps
    Visualize user interactions across your product with AI-analyzed heatmaps to identify engagement patterns and opportunities for improvement.
  • Feature icon In-Product Feedback
    Collect continuous user feedback directly within your product and receive AI-generated insights based on responses.
  • Feature icon AI Explorer
    Analyze user experience data across multiple studies to generate prioritized lists of issues and opportunities in your product journey.

Sprig Pros and Cons

Pros
  • Circle checkmark icon Easy-to-use interface for creating and managing in-app surveys
  • Circle checkmark icon AI-powered analysis provides quick insights from open-ended responses
  • Circle checkmark icon High response rates through targeted in-product surveys
  • Circle checkmark icon Offers video replay feature to visualize user interactions
  • Circle checkmark icon Integrates well with other analytics and product tools
  • Circle checkmark icon Provides helpful survey templates and customization options
  • Circle checkmark icon Enables rapid iteration and data-driven decision making
Cons
  • Cross icon Can require engineering support for initial setup and event tracking
  • Cross icon Pricing may be expensive for smaller teams or startups
  • Cross icon Limited advanced survey logic capabilities
  • Cross icon Mobile app functionality is somewhat restricted compared to web version
  • Cross icon Learning curve for utilizing all features effectively
  • Cross icon Some users report slow ticket response times for support

Pricing

Free Trial
Free $0/mo
  • Circle check icon 1 in-product Study per month
  • Circle check icon 5k MTUs per month
  • Circle check icon 1 Link Survey per month
  • Circle check icon Unlimited account seats
Starter $175/mo
  • Circle check icon 2 in-product Studies per month
  • Circle check icon 25k MTUs per month
  • Circle check icon Mobile app delivery (+$200/month)
  • Circle check icon Unlimited account seats
Enterprise Price not available
  • Circle check icon Custom usage limits for Replays, Heatmaps, Feedback & Surveys
  • Circle check icon Custom MUUs per month
  • Circle check icon Advanced security
  • Circle check icon Study design customization
  • Circle check icon Dedicated support
  • Circle check icon Unlimited account seats
  • Circle check icon Mobile app delivery
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