

What is Personalive?
Personalive is an AI-powered marketing research platform that creates hyperrealistic customer personas. It synthesizes data from social media and behavioral patterns, conducts AI focus groups, and delivers global customer insights to help marketing researchers uncover the deeper motivations behind customer actions.
What sets Personalive apart?
Personalive sets itself apart with its coverage across more than 100 countries, giving marketing researchers access to global customer segments without geographical constraints. This built-in follow-up interview function is valuable for research teams who need to probe deeper into initial survey responses with specific personas. The platform allows researchers to model complex decision-making processes and predict future behaviors that traditional focus groups and surveys often miss.
Personalive Use Cases
- Customer persona creation
- Market research automation
- Product concept testing
- Marketing message validation
- Brand perception analysis
Who uses Personalive?
Features and Benefits
- Access data-driven personas that capture psychological drivers, emotional triggers, and preferences to understand the deeper motivations behind customer actions.
Hyperrealistic Personas
- Connect with customer segments from over 100 countries to gather insights that reflect diverse cultural and demographic perspectives.
Global Market Access
- Conduct virtual focus groups and interviews that simulate real customer interactions for immediate, actionable insights.
AI-Powered Research
- Create tailored questions or use AI-generated prompts to gather specific feedback on concepts, products, or brand perception.
Customizable Surveys
- Engage with specific personas for deeper insights through real-time, personalized follow-up questions after initial surveys.
Interactive Follow-up Interviews
Personalive Pros and Cons
Provides valuable data-driven insights and analytics on sales activities and engagement
Saves time by automatically capturing and logging customer interactions
Offers strong visibility into team performance metrics and trends
Intuitive interface makes reviewing activity data and building reports easy
Excellent customer support team responds quickly to questions
Data accuracy and matching can be inconsistent or incomplete
Complex initial setup and configuration required
Limited integration capabilities with some key platforms like LinkedIn
Reporting functionality lacks customization options
User interface can be confusing and clunky at times