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What is Noom?
Noom is a psychology-based weight management platform that helps users achieve lasting health improvements. It provides personalized meal plans, offers one-on-one coaching with health experts, and delivers daily educational content to help individuals looking to lose weight understand the root causes of their eating habits for sustainable results.
What sets Noom apart?
Noom distinguishes itself with its intuitive color-coded food classification system that helps individuals make better nutritional choices without strict food restrictions. The platform's technology integrates with popular fitness apps and devices, allowing health-conscious people to sync workout data from Apple Watch, Google Fit, and other services directly into their progress tracking. Noom's vibrant community features, including Noom Circles and Noom Vibe, provide users with peer support and motivation from others on similar health journeys.
Noom Use Cases
- Personalized weight management
- GLP-1 medication support
- Behavioral health coaching
- Habit tracking tools
Who uses Noom?
Features and Benefits
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Leverages cognitive behavioral therapy principles to address the why behind eating habits and create sustainable lifestyle changes that last. Psychology-Based Weight Management - Combines psychology, technology, and biology to create customized plans that adapt to individual goals and needs. Personalized Weight Loss Plans
- Provides access to coaches who guide users through their weight-loss journey with personalized support and accountability. Expert Coaching Support
- Offers access to weight-loss medications for eligible users, paired with behavioral support to maximize effectiveness and results. Medication Integration
- Includes protein tracking, high-protein recipes, and accessible workouts designed to preserve muscle mass while losing weight. Muscle Defense Program
Noom Pros and Cons
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Focuses on psychology and mindset to build sustainable healthy habits - Daily accountability features help keep users on track
- Educational content helps build understanding of nutrition and behavior
- Tracking tools make it easy to log meals and monitor progress
Difficult cancellation process with unwanted recurring charges - Coach support quality is inconsistent and often unhelpful
- App interface can be clunky and notifications become intrusive
- Program is expensive compared to similar weight loss apps
Pricing
Free Trial- Medication shipped to your door (if prescribed)
- 100% online access to licensed clinicians
- On-demand 1:1 support and messaging
- GLP-1 Companion with Muscle Defense program
- Tools to support healthy habits and progress tracking
Noom Alternatives
