Loova — AI Video Generator

What is Loova?

Loova is an all-in-one AI creative suite for generating and editing videos and images. Instead of signing up for each model separately, you pick from video models such as Seedance 2.5, Kling 3.0, Wan 3.0, Google Veo 3.1, and Sora 2, and image models such as GPT Image 2, Nano Banana Pro, and Seedream 5.0, all inside one account. Around those models, Loova adds an AI Agent, an Infinite Canvas workspace, talking photos, text to speech, and an Ads Studio for UGC ads and product videos. It is built for creators, marketers, and ecommerce teams who want finished visual content without learning a separate tool for every model.

What sets Loova apart?

Loova connects to the AI assistant you already use. Through Loova MCP and CLI, you can generate images and videos from ChatGPT, Codex, Claude, or Claude Code, with creative skills for UGC ads, product photoshoots, product listing images, ad resizing, and product videos. This helps marketers and small teams most, because they can ask for an ad in a chat and get the file back there, instead of jumping between a model's website, an editor, and a resizing tool.

How does Loova work?

You sign up, upload a reference image or video if you have one, type a prompt, and select a model. Loova then generates the image or video, which usually takes a few seconds for images and a few minutes for video. In the AI Agent, you describe the video you want and pick a starting point such as Product Showcase Video, UGC Ads, Short Film, or Talking Video. In Ads Studio, you can paste a product URL to get a video ad, or clone the style of a viral ad with your own product. Each generation spends credits from your plan.

Who should use Loova?

Performance marketers and media buyers can use Loova to make UGC-style ads and test new creative variations. Ecommerce managers can turn product photos into studio shots, listing images, and showcase videos. Content creators, YouTubers, and social media managers can make short videos, talking photos, and effects for their feeds. Filmmakers and storyboard artists can use the Infinite Canvas to plan scripts, scenes, and shots before they generate them.

Is Loova free?

Yes, Loova has a free plan with 10 credits, but free plan downloads carry a watermark. Paid plans remove the watermark and add monthly credits: Lite at $15 per month for 300 credits, Pro at $49 for 1,200 credits, Max at $99 for 3,000 credits, and Ultimate at $229 for 8,000 credits. Annual billing lowers the monthly price on Pro, Max, and Ultimate. Higher plans also add access to more models, such as Seedance 2.5, and unlimited generation on selected models.

Can I use Loova content commercially?

Yes. Loova says you can use the content you generate for personal or commercial projects. Keep in mind that free plan downloads include a watermark, so most commercial work will need a paid plan.

Loova Use Cases

• UGC-style product video ads
• Product photography and listing images
• Short films and cinematic clips
• Talking photos and avatar videos
• Image and video generation from AI agents