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Improvado — AI Data Analytics Tool

Review star icon 4.5 / 5 (from 22 reviews)
Ranking star icon Rated #35 in AI Data Analytics Tools
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What is Improvado?

Improvado is an AI-powered marketing analytics platform that combines data from over 500 sources to produce unified reports and dashboards. It helps marketing teams and analysts automate complex campaign reporting, make data-driven decisions, and get insights through natural language queries.

What sets Improvado apart?

Improvado distinguishes itself with its AI Agent, which enables non-technical users to explore and analyze marketing data through natural language queries. This feature proves especially helpful for marketing managers who need quick insights without relying on data teams. Improvado's approach to simplifying complex data analysis sets it apart in the marketing analytics space.

Improvado Use Cases

  • Marketing data integration
  • Automated performance reporting
  • Cross-channel campaign analysis
  • AI-powered data insights

Who uses Improvado?

Marketing Managers Campaign Managers Data Analysts Marketing Coordinators SEO Specialists Business Analysts PPC Specialists Brand Managers Performance Marketers Marketing Analysts Digital Marketing Specialists Content Marketers Digital Strategists Business Development Managers Sales Managers

Features and Benefits

  • Feature icon Data Integration
    Connect and extract data from over 500 marketing platforms and tools.
  • Feature icon Data Transformation
    Convert raw marketing data into analysis-ready datasets using pre-built and custom transformations.
  • Feature icon Data Visualization
    Create marketing dashboards and reports using pre-built templates or custom visualizations.
  • Feature icon AI-Powered Analytics
    Use natural language queries to explore and analyze marketing data with AI assistance.
  • Feature icon Campaign Governance
    Monitor marketing campaign compliance and data quality with automated checks and alerts.

Improvado Pros and Cons

Pros
  • Circle checkmark icon Integrates with 300+ marketing platforms
  • Circle checkmark icon Offers automated reporting capabilities
  • Circle checkmark icon Provides real-time data aggregation
  • Circle checkmark icon Enables cross-channel marketing performance analysis
  • Circle checkmark icon Offers customizable dashboards and reports
  • Circle checkmark icon Includes data visualization tools
  • Circle checkmark icon Supports data warehouse integration
Cons
  • Cross icon High pricing may be prohibitive for smaller organizations
  • Cross icon Limited customization options beyond basic needs
  • Cross icon Occasional connection issues with data sources
  • Cross icon Learning curve for new users
  • Cross icon Dependency on support team for certain customizations

Pricing

Growth Price not available
  • Circle check icon Up to 200 million data volume, unique rows, yearly
  • Circle check icon Unlimited accounts per data source
  • Circle check icon Unlimited data sources
  • Circle check icon 2 years initial historical data sync
  • Circle check icon Up to twice daily data sync frequency
  • Circle check icon 240 customization credits
  • Circle check icon 2 Data Warehouse Destinations
  • Circle check icon Pre-built data pipelines for marketing use cases
  • Circle check icon Dashboard templates
  • Circle check icon Up to 2 workspaces
  • Circle check icon Standard Customer Support
  • Circle check icon 10/5 Support (8-6 M-F)
Advanced Price not available
  • Circle check icon Up to 600 million data volume, unique rows, yearly
  • Circle check icon Unlimited accounts per data source
  • Circle check icon Unlimited data sources
  • Circle check icon Max initial historical data sync
  • Circle check icon Up to four times daily data sync frequency
  • Circle check icon 720 customization credits
  • Circle check icon Unlimited Data Warehouse Destinations
  • Circle check icon Pre-built data pipelines for marketing use cases
  • Circle check icon Dashboard templates
  • Circle check icon Up to 3 workspaces
  • Circle check icon Premium Customer Support (Add-on)
  • Circle check icon 200 Additional Credits
  • Circle check icon 10 hours/month Managed Services Lite
Enterprise Price not available
  • Circle check icon Up to 1 billion data volume, unique rows, yearly
  • Circle check icon Unlimited accounts per data source
  • Circle check icon Unlimited data sources
  • Circle check icon Max initial historical data sync
  • Circle check icon Custom data sync frequency
  • Circle check icon 960 customization credits
  • Circle check icon Unlimited Data Warehouse Destinations
  • Circle check icon Pre-built data pipelines for marketing use cases
  • Circle check icon Dashboard templates
  • Circle check icon Up to 5 workspaces
  • Circle check icon Premium Customer Support (Add-on)
  • Circle check icon 20 hours/month Managed Services Lite
  • Circle check icon SSO via Azure, Okta (Add-on)
  • Circle check icon Named Customer Support Engineer (Add-on)
  • Circle check icon 24/7 Support (Add-on)
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