Improvado

$𝟮𝟬𝟬𝗠 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝗱𝗮𝘁𝗮 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. After 8 years of growing limitations with their previous platform, the Booyah Advertising team made a strategic decision: migrate nearly 600 reports to Improvado and reclaim their data autonomy. Now the agency can work with data their way and easily create custom transformations without vendor bottlenecks. As Tyler Corcoran, Marketing Analytics Manager, puts it: "We no longer feel pigeonholed into using data one specific way. Improvado made it easy to access data how we want." Fun fact: Booyah's analysts created a custom recipe combining 15 sources and 50 fields—just to test Improvado's capabilities. (Spoiler: it passed with flying colors!) → Swipe to see how Booyah took back control of their marketing intelligence, or read the full story: https://lnkd.in/eHSXRh6S

Dashboards are often not enough. They show what’s happening, but not why it’s happening or what to do next. And for most marketers, getting those answers still means going back and forth with analysts. But what if there’s a faster, more intuitive way to interact with your marketing data? In the latest episode of the Marketing AI SparkCast, Improvado CEO and Co-Founder Daniel Kravtsov joins Aby Varma to talk about the rise of AI agents and how they’re changing the way marketers make decisions. You’ll hear Daniel unpack key shifts in the analytics space, including: • The role of AI agents in eliminating repetitive reporting tasks • Why traditional analytics workflows are falling short • The emergence of "vibe analytics"— conversational data experiences for faster insight • Human-AI collaboration in strategy and planning • How to build trust in AI-powered outputs • What the future of marketing teams looks like with AI built in If you’re rethinking your analytics workflow or just trying to get better answers faster, tune in here. YouTube: https://lnkd.in/d3J3FSA4 Spotify: https://lnkd.in/dbr6N-w9 Apple: https://lnkd.in/d6VBMY5b iHeart Radio: https://lnkd.in/dXvZGDTC #MarketingAI #MarketingAISparkCast

Just 3 days until Marketing AI Pulse hits Atlanta - the countdown is on! If you haven't registered yet, now's your moment. Link to claim one of the final spots: https://lnkd.in/ezrP_mEe

Meet Peter Cloutier next Thursday in Atlanta! And if you've already saved your spot for the event, share this with someone you know who could benefit! https://lnkd.in/ezrP_mEe

𝗜𝗺𝗽𝗿𝗼𝘃𝗮𝗱𝗼 𝗶𝘀 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗔𝘁𝗹𝗮𝗻𝘁𝗮 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟰𝘁𝗵 Marketing AI Pulse Community 𝗲𝘃𝗲𝗻𝘁 𝗼𝗻 𝗔𝗽𝗿𝗶𝗹 𝟮𝟰𝘁𝗵! Here’s why you should, too:  • Get actionable AI tactics that deliver real results  • Connect with ATL's top marketing innovators  • Learn how to let AI handle the data grunt work This isn't about AI replacing marketers—it's about freeing you to focus on strategy and creativity while AI handles the rest. Use this link to enroll: https://lnkd.in/ezrP_mEe P.S. Thanks to Aby Varma for inviting us to share our insights at this amazing event! P.P.S. DM us with "DINNER" to get on the waiting list for our exclusive post-event gathering with speakers and industry leaders. Limited spots available! ✨

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗶𝗻 𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻—𝗶𝘁 𝗶𝗴𝗻𝗶𝘁𝗲𝘀 𝘄𝗵𝗲𝗻 𝗯𝗼𝗹𝗱 𝗺𝗶𝗻𝗱𝘀 𝗰𝗼𝗺𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. That’s why the Marketing AI Pulse community is deeply grateful to the sponsors of our upcoming event on April 24th from 1:30 to 6:30 PM at Atlanta Tech Park. These sponsors aren’t just supporters—they are believers in the mission and enablers of progress. Their belief in responsible AI adoption, collaborative learning, and marketing innovation has made this gathering possible. We are very grateful to: Daniel Mironov from Improvado Rick Batchelor and Thomas Weaver from Visual Visitor Sales AI Platform Tim Maitland and Hunter Lopatin from MarketScale Amy Mangan from Robert Half Linda Bishop from Thought Transformation Kelly Flynn and Tim Chalk from Kiksasa Jamie Maglietta from (ON CAM) Ready Kiera Wiatrak from Dogeared Digital Nashlee Young from Atlanta Tech Park Aby Varma from Spark Novus Their support ensures that the Marketing AI Pulse community will come together once again to explore real-world use cases, exchange ideas, and shape what’s next at the intersection of marketing and AI. Together, this community pulses forward—with clarity, purpose, and momentum. For the upcoming Marketing AI Pulse, we’ve got an amazing speaker lineup featuring leaders from Salesforce, Zapier, Accenture Song, Home Depot, Verizon, Pedowitz Group, CaliberMind, Improvado, and Revere. 📍Full agenda + free reg link is in the chat — don’t miss out. #MarketingAIPulse #AIandMarketing #InnovationInCommunity #MomentumMakers #AIMarketing #MarketingAI #AIinMarketing

Describe your Q1 performance reporting in 3 emojis in the comments 👇

Working with Walmart Connect? Improvado connects your retail media data to help you easily access:  • Brand impact across channels  • Product-level performance insights  • Customer acquisition metrics  • Automated reporting workflows ...and so much more! Whether you're new to Walmart's platform or looking to improve existing campaigns, accurate measurement makes a difference. Proud to be a measurement partner!

Ever wonder how mobile app marketing experts handle data from Apple Search Ads and specialized attribution tools like Kochava or AppsFlyer? Yodel Mobile - App Marketing Agency of the Year found their team spending hours manually combining data from all these sources for each client campaign. With the goal of focusing on strategy instead of spreadsheets, the agency implemented a unified data pipeline powered by Improvado and transformed hours of work into minutes! See how they're winning the mobile marketing game with smart data automation in our full case study: 👉 https://lnkd.in/eMDKzNcP

𝗜𝗺𝗽𝗿𝗼𝘃𝗮𝗱𝗼 𝗳𝗼𝗿 𝗗𝗮𝘁𝗮 𝗪𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲, starting with our Snowflake ELT integration. You can run marketing intelligence directly in your Data Cloud and end an ongoing data debate between Marketing and IT. Previously, enterprise marketing teams faced an impossible choice: use powerful analytics tools that require confidential data to leave their secure environment or keep data safe but sacrifice capabilities. Until now. Today, we’re eliminating that dilemma with Improvado for Data Warehouses! Improvado brings marketing intelligence directly to where your data lives. No security compromises needed. Now you can: • Get analysis-ready marketing data up to 15x faster with pre-built harmonized data models • Get answers to any analytics question up to 10x faster • Enable real-time campaign monitoring and alerting, and more! Everything happens within your secure data perimeter while delivering unprecedented analytical power. Snowflake integration is just the beginning—we’re expanding to other data warehouses soon to meet you wherever your data resides. Interested? Use this link to learn more: https://lnkd.in/efiP5BVV