What is Drifter?
Drifter is an AI-powered trip planning widget designed for destination marketing organizations. It creates personalized itineraries, tracks partner referrals to local businesses, and integrates with any website platform that helps DMOs convert 30-second website visits into 15-minute trip planning sessions while proving direct economic impact to stakeholders.
What sets Drifter apart?
Drifter sets itself apart with conversational AI that understands natural language queries with 50-80% accuracy, interpreting searches like 'romantic dinner with ocean view' or 'rainy day activities with toddlers' to surface perfect recommendations. This context-aware intelligence proves particularly beneficial for destination marketing organizations seeking to provide visitors with authentic local experiences that generic travel platforms cannot match. Drifter delivers comprehensive real-time analytics that track everything from visitor flow patterns to partner referrals, giving DMOs the data they need to demonstrate measurable economic impact to stakeholders.
Drifter Use Cases
- Personalized trip planning
- Partner referral tracking
- Visitor engagement analytics
- Local business promotion
- AI travel recommendations
Who uses Drifter?
Features and Benefits
- Creates personalized itineraries based on visitor preferences, transforming quick website visits into extended planning sessions.
AI Trip Planning
- Tracks clicks to hotels, restaurants, and attractions to quantify economic impact and demonstrate value to stakeholders.
Partner Referral Tracking
- Integrates with any website platform through a single line of code, requiring no migration or technical complexity.
One-Widget Integration
- Processes conversational queries like 'romantic dinner with ocean view' to deliver relevant recommendations based on context and intent.
Natural Language Search
- Provides metrics on visitor interests, trip creation data, and engagement patterns to inform content and marketing strategies.
Analytics Dashboard







