Typeface

Last week, our very own Arushi Jain, marketing leader at Typeface, took the stage at MMA Global’s CMO AI Transformation roundtable alongside Rex Briggs to discuss a topic that’s top-of-mind for so many of us: The Future of AI in Marketing + the shift from experimentation to real business outcomes. It was a candid, practical and inspiring conversation on how leading enterprises are moving beyond pilots and integrating AI into the heart of their marketing operations. Here are some top takeaways from the session: 🔁 From pilots to performance: 2024 was about “where to start.” 2025 is about embedding AI into your workflow. If you haven’t already operationalized AI and seen results, you're already behind the curve. ⚙️ Workflow is the new growth engine: The greatest value isn’t just in the AI tech itself — it’s in how teams reimagine the way work gets done. AI needs to live inside your processes, not on the sidelines. 📊 Real-world transformation stories: Here’s how leading brands are already achieving outcomes with Typeface: * A Fortune 500 retailer produced 700+ on-brand assets 87.5% faster than before. * A Fortune 500 telecom company boosted click-through rates by 93% while cutting content creation time by 75%. * A Fortune 500 energy brand is using AI to refresh and scale blog content — unlocking higher web traffic. 🎯 Personalization at scale is the holy grail: It’s not just about creating net-new — it’s about driving endless variation and repurposing, all while staying on-brand. 📈 Scale transforms value: Stop chasing the mythical perfect asset. Generate fast, iterate quickly and scale what works. Speed and adaptability are the new competitive advantages. 💡 No silver bullet — but compound returns: Generative AI isn't an “easy” button. It's a creative partner that gets stronger over time — and delivers more the more you invest in working with it. 🤝 AI is a learning relationship: The more your AI learns your brand, the better the output. And the more you engage with it, the smarter your brand system becomes. 🧠 Change management is the hidden unlock: Adoption isn’t just about tech — it’s about behavior. Build cross-functional teams, empower AI champions and lead with systems thinkers who bridge marketing and operations. Thanks to MMA Global for creating the space to share, learn and shape what’s next! Ready to learn more? https://lnkd.in/eTEkfvmi

Spaces are built for how marketers create 🌟 This new interface evolves beyond basic chatbots to a purpose-built environment for your marketing work.  Spaces delivers a unified workspace where you can: • Create across text, images, video, and audio    • Track content status with intelligent workflows  • Collaborate seamlessly with your team and AI agents  • Access a connected ecosystem of marketing integrations  Experience the next generation of AI collaboration designed specifically for marketing teams. Join our webinar on March 25 at 10am PST to see Spaces in action: https://bit.ly/3DzTixt   #AI #Collaboration #ContentWorkflow #Marketing 

⏳ Last chance! We’re at Shoptalk 2025 in Las Vegas this week and spots for AI-powered retail demos are filling up fast! 📍 Booth #1436 (right by the entrance) 📅 March 25 - 27 In just 15 minutes, you’ll get: ⚡ A Live Look at AI in Action – Watch AI generate on-brand assets for email, social and SEO 💡 Actionable Takeaways – See how top retailers are driving engagement & revenue ❓ Answers to Your Biggest AI Questions – Learn how AI fits into your strategy 👟 An ASICS gift card! 🔗 Book now before it’s too late! 👉 https://bit.ly/3Xjvdlo

Meet your new AI marketing teammates. These specialized agents—from Ideation to Performance—assist every stage. Arc Agents understand context, handle ambiguity, and coordinate workflows. They work with marketing teams to orchestrate campaigns across channels. Register for our March 25 webinar to learn more: https://bit.ly/4hwrA2J #Marketing #Agents #EnterpriseAI

Modern interfaces shouldn’t force marketers to become prompt engineers. Today’s marketing teams deserve better. Spaces is a purpose-built environment where marketers and AI create together. Get instant context access, intelligent workflows, and ecosystem integrations. Don’t miss a chance to see more. Only a few days left to join our March 25 webinar: https://bit.ly/4imqEzc #AI #Collaboration #Marketing

Agents are taking the burden off Marketers. 🫡 Matthew Schnelker, PMM at Salesforce Marketing Cloud and Dinasha Cellura, Digital and Product Marketing at Typeface breakdown how the human-agent partnership will continue to evolve before our eyes and how marketers can prepare for the road ahead. ↘️ https://bit.ly/4ilt694

🚨 Talk shop at Shoptalk! 🚨 We’re heading to Shoptalk 2025 in Vegas, and we want to show you how AI is changing retail marketing. 📍 Booth #1436 (right by the entrance!) 📅 March 25 - 27 Swing by for: ✅ AI Personalization – Smarter content across email, SEO & social ✅ Creative Efficiency – Auto-resizing, translations & bulk content creation ✅ Image Harmonization – Seamless product placement with AI 🎟️ Bonus: Pre-book a demo and get an ASICS gift card! 👟💨 Don’t miss out—lock in your spot today! 👉 https://bit.ly/3DiSrky

Congratulations to Lightspeed-backed Typeface on the launch of AI-Native Content Lifecycle. The new platform integrates AI tools, data-driven insights, and a collaborative workspace to change how marketers work with AI. Learn more about their launch: https://lnkd.in/gBya_G4C Cc: Founder and CEO Abhay Parasnis

Brand guidelines shouldn't be trapped in static PDFs and scattered assets. They should be a dynamic and living system. Typeface’s Brand Hub makes your brand intelligence instantly accessible. Enable your team with deep search, scalable personalization, and proactive governance. Join our webinar on March 25, 10am PST for a deep dive: https://bit.ly/4bzYVbH #Brand #Marketing #AI

The response to our new AI-Native Content Lifecycle has been incredible 🙌  ICYMI: we unveiled how we're reimagining the content lifecycle.  Browse the carousel below to discover how: • Brand Hub creates a dynamic system of brand intelligence  • Arc Agents orchestrate complete campaigns across channels  • Spaces enables seamless collaboration between marketers and AI Catch the replay on our website and join our webinar on March 25 at 10am PST to learn more: https://bit.ly/3DzTixt  #ContentLifecycle #AIMarketing #Agents